😱 The Day I Became Prey…

What you’ll find in this week’s newsletter:

• 😱 The Day I Became Prey… [True Story]

• 🤖 Launch Your Optimized Listing With Less Than $50 [How To]

• 🗞️ Latest Amazon News and Updates

• 🔥 7 Tips For Selling On TikTok Shop

• ✅ 6 GPTs Perfect For Amazon Sellers

Hey Beardos,

I wanted to let everyone know that Seller Fest Online is happening November 18-20, organized by Orange Klik.

This virtual summit brings together 20+ top industry experts to deliver actionable insights and proven strategies that can be applied directly to your business.

Check it out! 👉 Register here 

😱 THE DAY I BECAME PREY… [True Story] 

Back in my photography days, I got a gig working with the Toronto Zoo to take some pictures of the animals.

I was using this high-end Hasselblad camera.

It was an amazing piece of equipment, but it led to a bit of a situation.

The Hasselblad is a big, black box, probably around four by four inches.

My usual camera was a standard 35mm with a more traditional look, so I set that aside and used the Hasselblad for the day.

One of the trainers asked if I wanted to watch a red-tailed hawk that they’d just released.

It had been nurtured back to health after an injury—one of its wings had been broken.

This was going to be its first flight since the recovery.

The hawk flew out about a hundred yards, maybe more, and perched on the top of a tree.

It looked great, strong and healthy.

Then the trainer said, “I’ll get him to fly right over your camera for a great shot.”

So I got set up, ready for the perfect moment.

The hawk started flying toward me, talons out.

All of a sudden, it mistook my camera for prey—maybe a pigeon or something—and attacked it.

It flipped over, dug its talons into my shirt and scratched down my back.

My shirt was completely ripped open.

I was lucky it’s talons didn’t do more damage.

If I hadn’t been using that camera, none of that would’ve happened.

It’s a reminder to always be happy with what you got.

Enjoy the rest of the newsletter.

— Norm

🚀 TAKE CONTROL OF YOUR AMAZON SALES BY UNLOCKING THE OF AFFILIATE MARKETING WITH LEVANTA. 

Let's be real—competition is fierce. Amazon marketing can be cost-prohibitive, and ranking can feel impossible in a saturated marketplace.

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• Drive high-quality, external traffic by partnering directly with 7,000+ creators like publishers, influencers, affiliates, and media buyers.

• Own your commission rates, set a cost-per-sale or cost-per-click on a per-product or creator basis.

• Improve your organic search rank and earn an average 10% kickback through Amazon’s Brand Referral Bonus.

Take control of your growth today!

Meet with an Affiliate Marketing Expert -> Book Today

🔥 LAUNCH YOUR OPTIMIZED LISTING WITH LESS THAN $50

Courtesy of AMZ Rank

Do you believe that maybe sometimes, launching a product doesn’t have to be a massive financial investment?

Not really, right?

Here’s how to test an optimized listing for under $50 and gain valuable insights before going all in.

🥁🥁🥁 Are you ready? 🥁🥁🥁

STEP 1: Setting Up an Optimized Dummy Listing 🛠️

• Create a high-priced dummy listing to discourage actual purchases while you conduct tests.

• Run A/B tests on critical elements like the main image, title, and bullet points. This helps identify compliance issues and fine-tune your listing.

Manage your experiments Tool inside Seller CentralTip: Amazon’s built-in tools allow you to experiment with both new and existing listings.

STEP 2: Running Low-Budget PPC Campaigns 💰

• Test with low-budget PPC campaigns to gauge real-time CPC without breaking the bank.

• In high CPC categories (e.g., supplements), these insights can be invaluable for understanding niche PPC costs and effects on profit margins.

• Action: Use a keyword tracker 📊 to monitor rank changes and avoid relying solely on Amazon’s suggested bids.

STEP 3: Leveraging Search Query Performance (SQP) Data 🔍

• After two to three weeks, access keyword level data in Amazon’s SQP to see top-clicked ASINs and category conversion rates.

• Main focus on

  • Purchase rate

  • Category conversion rate per keyword
    Determine if a keyword is viable for you or not.

You have to look for high-purchase-rate & relevant keywords; these are the real gems for optimizing your listing.

PS. Want fresh tips hacks for launches and ranking - subscribe to The Ranking Pill! https://azrank.beehiiv.com/subscribe

🗞️ AMAZON NEWS & UPDATES 🗞️

😱 STOP LEAVING PROFITS ON THE TABLE WITH MANUAL AMAZON PRICING!

If you're a brand selling on Amazon and manually setting your prices, the pricing is way off.

This results in setting prices too low and losing profits or pricing too high and missing out on sales altogether.

You’re relying on bad information that causes you to make bad pricing decisions.

Then even worse, your static pricing can’t keep up with the market, meaning you’re not reacting fast enough to competitor changes.

The result is that you’re still selling, but making far less profit than you should.

Here’s how we fix this:

#1: Profasee stops the guesswork by tracking at least 10X more signals than traditional pricing or ad platforms.

#2: We then feed this SUPERIOR data back to our AI to automatically adjust based on real-time signals. .

#3: You capture every possible dollar without overspending on PPC or sacrificing your BSR rank.

ON AVERAGE:

Our Optimized AI engine increases profits by at least 10%, creating new opportunities for growth and scale.

That’s it.

With Profasee:

💰 Mispricing is eliminated, leading to profit increases of 10%, 20%, 30%, or more.

🔥 Scaling your profits becomes effortless as prices auto-adjust to market shifts and competitor moves.

📈 No more guesswork – Profasee’s AI makes every pricing decision smarter.

Think of it like Uber’s surge pricing or Airbnb’s smart pricing, but for your Amazon listings. Brands have never had access to this kind of real-time, demand-driven pricing... until now.

Trusted by 1000+ Amazon Brands

It’s so reliable that we guarantee a 3X ROI – or we keep working for free until you get it.

Setup? Just a few clicks, and Profasee is ready to go.

But don’t just take our word for it. See for yourself.

Click below for a “prove it” demo where we’ll show you:

LINK

If you’re not seeing 3X ROI, we keep working for free until you do.

So if you’re selling on Amazon, take two seconds to click below.

See you on the other side.

P.S.

👉 See how we drive more 💰 on Amazon—fast: Watch the video here

WHERE IN THE WORLD IS THE BEARD GUY?

Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!

WHAT YOU MISSED LAST WEEK

A Guide to TikTok Shop For Amazon Sellers | Michelle Barnum Smith

Here’s 7 Takeaways From This Episode:

1. 📢 Use Data Tools to Find High-Performing Content Ideas:

   • Leverage TikTok tools like KaloData and FastMoss to find trending products and content formats in your category. Identify high-performing videos and take note of their hooks, format, and structure to use in your content strategy​.

2. 🚀 Reach Out to a High Volume of Creators:

   • To find creators who resonate with your brand, reach out to many (up to 500) creators daily using bots or other outreach tools. From there, filter by quality and relevance for your brand's target audience before sending samples.

3. 📈 Set Up Clear Creator Briefs with Simple Bullet Points:

   • When sending products to creators, include a brief with specific instructions on how to feature your product (e.g., opening scenes, key features, benefits). Avoid lengthy briefs, as creators prefer concise, actionable information.

4. 🔥 Test ‘Spark Ads’ Only with Proven Content:

   • Once you have content that’s organically driving sales, request Spark codes from creators to boost these successful videos through paid ads. This tactic maximizes ad spend by amplifying proven, high-converting content​.

5. ✅ Validate Product ‘TikTokability’ Before Investing in Ads:

   • Use Michelle’s five keys to TikTokability: visually appealing, engaging, trend-friendly, easy to understand, and affordable. Products that meet these criteria are more likely to succeed on TikTok, especially with an impulsive buying audience​.

6. 🔍 Adapt Your Pricing to Include Free Shipping:

   • Ensure your product qualifies for TikTok’s free shipping, as 65% of customers prefer it. If necessary, raise your product’s price by a few cents to meet the threshold for free shipping, ensuring a smoother buyer experience​.

7. 💰 Provide Incentives for Top-Performing Creators:

   • After initial collaborations, increase commissions or offer exclusive deals to creators who perform well. This nurtures loyalty and encourages them to create more content for your brand, further boosting sales potential.

Grab Michelle’s first module for FREE all about Validation and discovering your most TikTokable product - https://ttshopsellers.com/freetraining

🚨 Get 50% OFF Michelle’s course → Code: ASCEND

Watch the full episode here

6 GPTS PERFECT FOR AMAZON SELLERS

Amazon Sellers! 🚨 Check out the Best GPTs from the GPT Store:

• Contract Law GPT: Simplifies handling contracts for e-commerce sellers by aiding in the understanding, drafting, and reviewing of legal documents. While it's not a substitute for professional legal advice, it helps create initial drafts and reduce legal expenses

• Data Analyst GPT: Acts as an on-demand data expert, analyzing complex data to provide insights on market trends and customer behaviors

• ListifyAI: Enhances product listings on platforms like Amazon and eBay by generating structured lists and engaging product descriptions

• Prompt Optimizer for Product Images: Created by Ecomtent, this tool assists in creating detailed prompts for AI-generated product images

• Amazon Plan of Actions GPT: This GPT helps guide sellers through the process of addressing Amazon's policy violations with tailored plans of action

• Lean Startup Advice GPT: Provides personalized guidance for entrepreneurs, offering insights and strategies for navigating the competitive e-commerce landscape

THIS WEEK’S EPISODE!

You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Wednesday!

Wednesday - Amazon FBA Meets TikTok Shop… Alex Cattoni

Since 2011, Alex launched several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet — writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. In 2019, Alex launched The Copy Posse, a team of writers with a passion for crafting compelling copy that combines the power of authentic brand storytelling with proven marketing principles. We are the new school of copywriters

Watch LIVE at 12 pm ET on Wednesday!👉 Sign up here

DON’T MISS THIS WEEK’S MARKETING MISFITS!

Here are 5 TIPS from Mike Robinson’s episode!

1. Optimize Delivery Through Synchronization: Reduce the number of delivery stops by coordinating multiple deliveries at once. This method is both cost-effective and environmentally beneficial, saving companies operational costs and reducing carbon emissions.

2. Promote Conscious Consumerism: Consumers are increasingly open to waiting longer for deliveries if it’s more sustainable. Offering scheduled delivery days or consolidated package drops aligns with conscious consumer trends and reduces delivery waste.

3. Incentivize Sustainable Choices: Mike suggests enlisting consumers in sustainability efforts by giving them a choice to consolidate orders or choose green shipping options, which helps them feel part of the process.

4. Harness Final Mile Efficiencies: Focusing on the “final mile” of delivery, where costs are highest, can significantly cut costs. Consolidating final mile deliveries saves both money and reduces environmental impact, making it a win for companies and customers alike.

5. Future Potential in Gamification: Gamifying eco-friendly choices, such as tracking saved carbon emissions, could drive further consumer engagement.

🚨 Watch the full episode here

MARK DOWN THESE EVENTS! 

Traffic & Conversions

Mar 11 - 13 - Las Vegas - Starting at $1295

MDS Inspire

Mar 24 - Las Vegas - $1495

Prosper Show

Mar 25 - 27 - Las Vegas - Starting $399

→ FULL CALENDAR ←

And that’s it, Beardos!

P.S. Make sure you don’t miss any updates by joining our community here.

See you next Monday!

- Norm

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