😱 Careful What You Wish For…

What you’ll find in this week’s newsletter:

• 😱 Careful What You Wish For… [My True Story]

• 🤖 SearchGPT is Finally Here… 4 Ways Optimize Your Listing

• 🗞️ Latest Amazon News and Updates

• ✅ 10 Awesome AI Tools You Probably Never Heard of…

• 🚀 How Amazon Sellers can Excel on TikTok Shop

Did you find the secret link from last week’s newsletter? 🧐

Check out where it was and who the winner is at the bottom of this newsletter!

😱 Careful What You Wish For… [True Story] 

When I came home from college, I worked with my dad.

One day, my buddy Ron and I, were in the lunchroom, talking about the topic of the Gulf War came up.

We thought there might be a draft, and we started joking about it.

I asked Ron, “How are you going to get out of the war?”

He laughed and said, “I’ll just cut my thumbs off.”

At the time, he was working a beam press—a massive machine that comes down hard and fast, controlled by a foot pedal.

You had to stay focused; if you didn’t, it could do some serious damage.

Then he asked, “What about you?”

Jokingly, I replied, “Oh, I’ll just catch TB.”

I have no idea why I said that, but it just came out.

Not long after, Ron had a serious accident with that beam press.

I was the one who picked him up off the floor, wrapped his hands in a towel, and rushed him to the hospital.

It was a huge facility, so it took a while to get him there.

They managed to reattach one thumb, but he lost the other.

Unfortunately, because they didn’t see him right away, even the reattachment was more complicated than it should have been.

And then, just a week or two later, I actually did catch TB…

I didn’t know what it was at first, but I ended up hospitalized, and it affected my life for the next year and a half.

Anyway, be careful what you wish for.

We were joking around, but life had other plans.

There’s more to the story about how we turned a bad situation around, but I’ll save that for another time.

Enjoy the rest of the newsletter.

— Norm

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🗞️ AMAZON NEWS & UPDATES 🗞️

🤖 SearchGPT is Finally Here… Here’s How to Optimize Your Listing

1. Focus on Content Depth and Relevance

LLMs prioritize relevance, which means surface-level content will not perform as well as comprehensive resources that answer specific questions. Create content that goes beyond basic descriptions by addressing your product’s unique aspects, its use cases, target audience and common customer inquiries. For example, if you sell fitness gear, consider creating guides on exercise routines or solutions to common fitness challenges. Amazon Sellers who have been optimizing content for COSMO will be familiar with such a semantic approach.

• Practical Tips:

  • Address specific questions that customers might have.

  • Use subheadings to make sections clear and accessible.

  • Focus on creating contextually rich, relevant information rather than simply relying on keywords.

• Example: A page on “resistance bands” could include sections on “different exercises with resistance bands,” “how to choose the right resistance level,” and “common mistakes to avoid.”

2. Build Brand Authority through Mentions, Reviews, and Digital PR

SearchGPT prioritizes authoritative sources, so building brand recognition through digital PR and credible reviews is essential. Collaborate with trusted sources or secure mentions from authoritative websites.

• Practical Tips:

  • Partner with well-regarded sources for mentions and features.

  • Encourage detailed customer reviews on recognized platforms.

  • Consider establishing a Wikipedia page for your business as a signal of authority.

• Example: A skincare brand can boost authority by collaborating with dermatologists or being featured in health publications.

3. Optimize for E-E-A-T (Experience, Expertise, Authority, Trustworthiness)

The principles of E-E-A-T are essential in the LLM search landscape. Content that conveys expertise, authority, and trustworthiness is more likely to rank well. Enhance this by including factual data, expert insights, and structured content like comparisons and reviews.

• Practical Tips:

  • Add expert opinions, statistics, and factual data.

  • Use comparative lists, side-by-side specifications, and authentic testimonials to boost your content’s expertise.

• Example: A tech store could provide a “smartphone comparison guide” with detailed specifications, pros and cons, and links to verified expert reviews.

4. Structure Content for Quick Digestibility

LLMs are more likely to prioritize content that is clearly structured and easy to digest. By presenting a summary at the beginning and organizing information clearly, you increase the chances of being recognized and favored by SearchGPT.

• Practical Tips:

  • Start with a TL;DR summary at the top of long-form content.

  • Use headers and bullet points to simplify complex information.

  • End with a summary or call to action to reinforce key points.

• Example: A product page for hiking boots could start with “Top Features for Hikers” and then go into individual sections covering durability, waterproofing, and comfort.

Want to know the other 2 ways to optimize for searchGPT?

🚨 Read the whole article here 🚨

WHERE IN THE WORLD IS THE BEARD GUY?

Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!

WHAT YOU MISSED LAST WEEK

TikTok Shop - How to Start Selling in 2024 | Kelsey Farrar

Here’s 7 Takeaways From This Episode:

1. Choose Products with Visual and Demonstrative Appeal:

   • Evaluate your product for its visual potential. If you can show a “before and after” effect or a unique use case, highlight that in your TikTok Shop listing to grab attention.

2. Research Product Demand on TikTok:

   • Use KaloData or FastMoss to search for products similar to yours. Look for trends in high-performing products and note the content style of successful listings. Aim to emulate content that generates high GMV.

3. Ensure Adequate Inventory and Samples:

   • Start with 500 units of inventory for products with potential to go viral. Prepare a budget to send out at least 100 product samples to targeted influencers to seed content and ensure steady engagement.

4. Set Up Affiliate Commissions Strategically:

   • Set your base affiliate commission rate at 15% for open campaigns, and consider offering higher rates (e.g., 30–40%) for targeted campaigns involving larger or more active influencers.

5. Build a Content Library for Creator Guidance:

   • Begin by creating a set of sample videos or image assets that demonstrate your product’s unique value. Share these with creators to ensure consistency in messaging and quality.

6. Optimize Listings with 15% Discount and $20 Minimum Price:

   • Set a minimum price of $20 and a 15% discount on your listing to attract purchases and highlight the discount in your content to encourage quick purchases.

7. Use Spark Ads to Boost Successful Creator Content:

   • Identify creator content that performs well, and request a Spark code from those creators to boost the content with ad spend. This allows you to amplify high-performing videos for greater reach.

8. Reach Out to Targeted Influencers Manually:

   • For high-value creators, reach out directly with a personalized message. Mention why you think they’re a good fit and offer an above-average commission or additional perks to incentivize participation.

9. Engage with Your Creator Community Regularly:

   • Maintain ongoing communication with top creators and consider setting up a private group (e.g., on Discord) to share campaign updates, provide incentives, and encourage collaboration among affiliates.

Watch the full episode here

10 AWESOME AI TOOLS YOU PROBABLY NEVER HEARD OF…

• Outset 📹 - Conducts video interviews autonomously, helping recruiters efficiently screen candidates.

• Agenda Hero Magic 📅 - Automates event creation, adding AI-generated details directly to your calendar.

• Kondor for iOS 📸 - Uses AI to interpret and analyze your surroundings directly through your phone’s camera.

• Norm AI 🤖 - Minimizes compliance risks across your organization using scalable AI monitoring.

• Globe Explorer 🌎 - Provides layered, visual searches on any topic, allowing for deeper exploration.

• Gobble Bot 🤖 - Summarizes web pages, PDFs, videos, and more into concise, digestible files for quick reading.

• KPI Builder 👨‍💼 - Identifies the key performance indicators that matter most to founders and business leaders.

• Recraft 🎨 - Allows brands to design and adapt visual content in alignment with their unique style.

• Hocoos 🌐 - Rapidly builds business-ready websites complete with AI-driven design, content, and visual assets.

• Magic Documents 🪄 - Organizes, renames, and extracts essential insights from documents using AI.

THIS WEEK’S EPISODE!

You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Wednesday!

Wednesday - Amazon FBA Meets TikTok Shop… Michelle Barnum Smith

Michelle Barnum Smith is an 18-year Marketing veteran. Michelle teaches Amazon sellers how to set up and thrive on TikTok Shop. Michelle has been featured on Forbes, Business Insider, The Examiner, ExpertBeacon.com and is a featured Speaker at ASD Market Week, AMZ Innovate, and Global Sources Summit.

Watch LIVE at 12 pm ET on Wednesday!👉 Sign up here

DON’T MISS THIS WEEK’S MARKETING MISFITS!

Here are 5 TIPS to nail down your audience from Barbara’s episode!

1. Humanize Your Audience: View your email list as people, not numbers. Start by connecting personally through a welcome survey to learn about their preferences.

2. Survey for Success: Before launching products, survey your customers to understand their true interests.

3. Strategic Email Marketing: Use a “2-1-1-4” email formula for promotions—two emails on day one, one on days two and three, and four on the final day.

4. Segmentation for Relevance: Segment your email lists to personalize offers, such as tagging subscribers by interests (like farm animals) or buying patterns, enhancing targeting and engagement.

5. Go Above and Beyond in Customer Service: Delight your customers! When she mistakenly sent the wrong shirt sizes, she not only corrected the error but included extra goodies to turn a potential negative into a memorable experience.

🚨 Watch the full episode here

MARK DOWN THESE EVENTS! 

Traffic & Conversions

Mar 11 - 13 - Las Vegas - Starting at $1295

MDS Inspire

Mar 24 - Las Vegas - $1495

Prosper Show

Mar 25 - 27 - Las Vegas - Starting $399

→ FULL CALENDAR ←

And that’s it, Beardos!

P.S. Make sure you don’t miss any updates by joining our community here.

See you next Monday!

- Norm

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