[LWN] 💰 My $35,000 Investment in Amazon Mastery

Lunch With Norm's Weekly Newsletter - Amazon News & Updates

💰 My $35,000 Investment in Amazon Mastery

What you’ll find in this week’s newsletter:

  • 💰 My $35,000 Investment in Amazon Mastery [True Story]

  • 🔥 Easily Send Amazon Products to Influencers

  • 🗞️ Latest Amazon News and Updates

  •  Make A+ Content with 1 Click [Demo]

  • 🚨 Top 10 GPTs For Startups and Brands

  • 🌍 Upcoming Amazon Events

💰 My $35,000 Investment in Amazon Mastery [My True Story]

Back when I decided to dive headfirst into the Amazon game, I knew one thing for certain: to grow a business, it’s not what you know.

It’s who you know.

I needed to be where the experts were.

So, I signed up for two high-level events—the first hosted by Amazing.com and the second by Helium 10, known as the Illuminati Mastermind, in Cancun.

These events were only a week apart, and when you factor in air travel, it cost me around $30,000!

The first big hurdle? 

Explaining this to my wife, Connie (Sorry Connie).

I knew it was a necessary step.

I needed to go.

From my experience, I learned that if you want to succeed, you have to surround yourself with the right people—those who share your mindset and can grow much faster then trying to do it on my own.

I started my Amazon journey back in 2013, but now I wanted to scale my business.

I had a vision, and I was determined to follow through.

These events weren’t just about learning the tricks of the trade.

They were about building long-term relationships, the kind that lasts.

Even today, I’m still in touch with many of the people I met in Mallorca and Cancun.

These connections became more than just acquaintances; they formed my social network, a circle of like-minded individuals who could offer insights into the industry before anyone else.

In fact, I recently stumbled upon a photo from that first event in Cancun.

It’s the first time I met my now close friend and business partner, Kevin King.

You may know Kevin from the Billion Dollar Sellers Newsletter 👇

Billion Dollar SellersCutting Through the Clutter for the World's Top Amazon & E-Commerce Sellers

It was nothing more than a casual “What’s up” back then, and now we are planning a cool new adventure together.

The $30,000 wasn’t just an expense; it was an investment in my future.

When it comes to business, sometimes you have to take the plunge and make those high-stakes investments.

The return?

A network that keeps on giving.

Remember, being with the right people at the right time can give you a competitive edge that money alone can't buy.

So, the next time you're hesitant about investing in yourself, ask:

What’s the potential return on this investment?

In my case, it was worth every penny.

Enjoy the rest of the newsletter.

PS I've continued to go to events and expand my network. I was at the Podcast Movement event last week with Kevin King to grow our new podcast Marketing Misfits.

I got to spend some time with my favorite podcast host John Allen (AKA Mr. Ballen).

— Norm

Kevin King and I at the Podcast Movement Event

My Favorite Podcaster - John Allen (Mr. Ballen)

Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. 

  • 🤑 Pay influencers only with products (stop negotiating fees)

  •  🚀 Increase external traffic Amazon sales (get to top page rankings)

  •  📸 Get full rights image/video UGC (build your brand with authentic content)

  •  🤖 100% automated management (don’t lift a finger to get influencer collabs at scale)  

Don't believe it? 

Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.

🗞️ AMAZON NEWS & UPDATES 🗞️

WHATS HAPPENING IN THE WORLD OF AMAZON TODAY…

🚨 Prime Big Deal Days returns this October - Read More

🚨 Starting April 15, 2024, on average, Amazon will decrease FBA fulfillment fees for standard-sized and bulky-sized products - Read More

😱 Temu’s woes are fresh signs of the doom loop headed for China’s economy - Read More 

🚨 International sellers (those without a default US return address in Seller Central) are now required to issue a returnless refund or provide a prepaid international return shipping label within two days of a return request - Read More

🚀 Walmart makes a bold move into a new space - Read More

🗽 Appeals Court Says Antitrust Lawsuit Against Amazon Can Proceed - Read More

🔍 Amazon’s Just Walk Out technology just got even more accurate - Read More 

🛒 Amazon says removal of gift cards from NY stores was a ‘test’ - Read More 

WHERE IN THE WORLD IS THE BEARD GUY?

Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!

 

Make A+ Content With 1 Click

Ecomtent has just launched Generating A+ Content with one click with AI, the first of its kind in the industry.

Check out two real life examples below using the new tool 👇

🚨 Get an exclusive 7 day trial for ecomtent for beardo! (thanks @⁨Max Sinclair⁩!!) you can grab it here

WHAT YOU MISSED LAST WEEK

👇 Highlights from last week’s Lunch With Norm podcast episode👇

From $10M to $200M - How to Build Systems (So Your Business Runs Without You) | Ryan Deiss

  1. Map Out Your Business Processes:

    • Start by mapping out your key business processes, from customer acquisition to fulfillment. Use a whiteboard or digital tools like Notion to create a visual representation of these processes. The step-by-step process is linked down below.

  2. Plan for the “Big Three”:

    • Every quarter, identify the three most critical projects or tasks that will have the biggest impact on your business. Focus your team’s efforts on completing these projects.

  3. Avoid the Temptation to Over-Document:

    • Resist the urge to document every minor task. Start with the most critical processes and expand your documentation as needed.

  4. Gradually Delegate Tasks:

    • Begin delegating tasks that are important but not the best use of your time. Ensure each delegated task comes with a clear playbook so the new person can perform it effectively.

  5. Invest in Team Development:

    • Invest time and resources in developing your team’s capabilities. Provide training on the systems you’ve implemented and ensure they have the tools needed to succeed.

🚨🚨🚨 The ENTIRE $200M Scalable Operating System → here

This is totally free… No email is required. Thanks Ryan!

 ⚒️ TOP 10 GPTS FROM STARTUP.CLUB ⚒️

DON’T MISS THIS WEEK’S EPISODE!

You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Wednesday!

Guests and topics are subject to change*

Wednesday - 5 Hacks That Will Help Your Brand Scale

Josh Hadley, is the founder and CEO of an 8 figure e-commerce business & host of the Ecomm Breakthrough Podcast.  His career began in a leadership development program at American Airlines after he received an MBA from the University of Utah in 2014. 

He and his wife started a custom wedding invitation business that they worked on together in the evenings. Since then, their business has pivoted into a stationery empire with over 1,500 products. 

In this episode, find out:

  • The 1-3-1-1 Process

  • Leading Indicators vs Lagging Metrics

  • When to Fire a Team Member

  • Improve Cash Flow with a Credit Card Hack

  • Create AI Role Profiles to Keep Everyone Accountable

Join us us 12 pm ET on Wednesday! 😎

Watch LIVE 👉 Sign up here

MEMORY LANE

2017 Mallorca Spain - One of the most beautiful places I’ve ever travelled to was the Amazon.com Event in Spain.

DON’T MISS THIS WEEK’S MARKETING MISFITS!

🤫 DO WHAT YOUR COMPETITION FAILS TO DO!

What will set you apart from the competition in the world of search in the future?

Images and Video.

Let me explain…

We’re talking real images and video, NOT AI.

These don’t need to be works of art either.

Forget high budget productions.

An Iphone will do just fine.

They could be behind the scenes images of the factory, a video of the Founder telling how the brand started, testimonials, maybe even some light-hearted antics from your staff.

They show:

  • Expertise

  • Trust

  • Authority

Learn more in this short clip👇

🚨 Watch the full episode here

  🌎 UPCOMING EVENTS

MARK DOWN THESE EVENTS! 

Sept 12 - Austin - $2997

Sept 17 - Seattle - Now $499, Regularly $599

Oct 29 - New York - Starting from $495

Nov 3 - Chiang Mai - $595

FULL CALENDAR

And that’s it, Beardos!

Let me know what you’d like me to feature in the newsletter by replying back to this email.

P.S. Make sure you don’t miss any updates by joining our community here.

See you next Monday!

- Norm

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