Lunch With Norm
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[LWN] 😱 This Is My Craziest Story Yet...

[LWN] 😱 This Is My Craziest Story Yet...

Lunch With Norm's Weekly Newsletter - Insane AI Tools, Special Channels, and Year Round Sales

March 25, 2024 • Estimated Read Time: 14 minutes

🥊 Lunch Break Rescue: The Day I Fought Back

Quick thinking and a neighbor's attentiveness, thwart off a frightening abduction on the way home from school.

What you’ll find in this week’s newsletter:

🥊 Lunch Break Rescue [True Story]
📺 As Seen On TV [Quick Tip]
✅ My Favorite Tweet of the Week
🎙️ What You Missed Last Week
🗞️ Amazon News & Updates
🤯 The AI Tool That Blew My Mind [Demo]

🥊 Lunch Break Rescue [True Story]

Back in elementary school, I'd walk to and from school for lunch every day.

We always walked with a buddy.

One day, I was about three blocks from school, with my friend Michael.

We were crossing the road, when suddenly three guys in a blue car pulled up next to us.

I vividly remember one guy. He was dressed head to toe in denim, with long brown hair.

He hopped out of the car, and I saw rope and pulleys in the back seat 😱

The guy grabbed me from behind, and I freaked out.

There was no way I was getting in that car.

I swung my body, threw my head back and forth, and finally hit him square in the nose with the back of my head.

I’m pretty sure I broke it.

Then, I started kicking…

I hoofed him between the legs as hard as I could.

Did I mention it was also winter? This made it even harder for the guy to get a hold of me.

A lady in the neighborhood heard the commotion outside her home.

When the woman came out, the guy instantly dropped me and took off.

The lady was smart and wrote the license plate number in the snow!

The cops were called, and my parents met me at Michael's home.

They never found the men.

The cops guessed it was a stolen car and never figured out a motive 🤷‍♂️

For the next year, I had to take a different route to school, double the distance.

I hated it.

But if the worst I had to deal with was a bit of a longer walk to school, I'd consider myself extremely lucky.

In business, we often face unexpected challenges that can feel like it’s out of our control.

Maybe it's a competitor trying to steal your clients, or a sudden market shift threatening your revenue.

The key is to stay alert, think quickly, and fight back with everything you've got.

Just like I had to change my route to school, sometimes you need to adapt your strategy to protect your business.

Remember, if you can come out the other side with your business intact, consider yourself lucky.

Enjoy the rest of the newsletter.

— Norm

What Did You Think Of This Week's Issue? 🤔

FOOD FOR THOUGHT

I saw this clever giveaway this week. It had some crazy results:

Signed Messi shirt ⭢ 574k new followers
$400 phone ⭢ 5.2M views
Tesco Meal Deal ⭢ 136k retweets

WHERE IN THE WORLD IS THE BEARDED GUY?

Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!

📺 AS SEEN ON TV

This tip is courtesy Talor Ofer, my partner from Retail Secrets

Have you thought about selling on special channels?

This doesn’t only mean marketplaces (i.e., Walmart) but channels like TV segments!

My favorite one is the Deals & Steals segment on the Good Morning America show with Tory Johnson, where your products, even as a tiny brand, can be shown on TV for a few seconds with a deal you offer, creating huge, fast income.

But more than that, it’s about creating brand awareness on a large scale: there are almost 3 million viewers of GMA!

Check it out here → Deals and Steals

Bonus: Speaking of special channels… Did you you know you can get featured on a billboard in Times Square?

WHAT YOU MISSED LAST WEEK

👇 Highlights from last week’s Lunch With Norm podcast episodes👇

How to Unlock Customer Demand Year-Round

Watch the full episode here

Diversify Beyond Major Sale Events 📈 Sellers should move beyond relying solely on major sales events like Black Friday.
- Identify 3 or 4 unique demand moments throughout the year
Build an Evergreen Foundation 🛠️ Establish a base of evergreen sales that don’t rely on temporary market fluctuations or events.
- Optimize your Shopify store, email marketing, and maintain steady ad campaigns
Focus on Customer Acquisition and Retention:🔦 Understand the cost of customer acquisition versus the lifetime value of a customer.
- Initially, focus on acquiring customers, even if the initial profit margins are slim
- Over time, shift the focus towards increasing the lifetime value through repeat purchases, upselling, and cross-selling
  30 Days Of Emails That Sell And Compel …In 3 Minutes!

Watch the full episode here

Main Takeaways:

Promptless AI Experience 🤖 No more writing out prompts in ChatGPT for AI sounding 💩… Jon Benson showed us his AI copywriting tool that uses a "promptless" experience.
Copywriting Trained With Framework 🛠️ BNSN AI is trained on successful copywriting principles and examples, enabling it to understand and replicate strategies that have proven effective in real-world scenarios.

Check out an depth look at BNSN at the bottom of this newsletter

HE+RO Branding: Leveraging AI for Creative at Scale

Watch the full episode here

Main Takeaways:

The HE+RO Approach 💪 Human Experience + Revenue Optimization.
Here's a breakdown of its key components:
- Human Experience: Prioritize the customer experience at every touchpoint
- Revenue Optimization money This includes optimizing your product listings for conversion, using data analytics to tailor marketing campaigns
- Maintaining Brand Identity with AI-Generated Content: Make sure all AI-created materials align with the brand's voice, values, and overall identity, contributing to a consistent and recognizable brand image across all channels.

TRIP DOWN MEMORY LANE

Cave of Hams, 2024📍

Wow, what an incredible experience! Dining 100 feet in the Caves of Hams. Talk about a unique and unforgettable evening of awesome food and live music. Amazing.com held the event. Goes to show you if you embrace new adventures you never know what kind of incredible experiences await.

THREE UPCOMING PODCASTS

You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Monday, Wednesday, and Friday!

**Guests and topics are subject to change**

Monday - Custom Creative to get an ACoS edge in PPC

Chris Rawlings - CEO of Sophie Society
Chris facilitated over 2,500 product launches while
Helped more than 500 brands dominate Amazon’s US, EU and Japan markets.

Watch LIVE 👉 Sign up here

AI Wednesday - How to Give ChatGPT Access to Your Favorite Apps

Bryan McAnulty - Founder of Heights Platform
Traveled to more than 30 countries and 100+ cities, meeting creators along the way, empowering thousands of creators with his platform
Bryan is also the host of The Creator's Adventure Podcast

Watch LIVE 👉 Sign up here

Friday - Buy Back Time through Smart Delegation

Mike Abramowitz - Host of The Better Than Rich Podcast
Trained 5000+ sales reps for $19M sold, has 9 books in the self-help space
Scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires
Watch LIVE 👉 Sign up here

🗞️ AMAZON NEWS & UPDATES 🗞️

What’s happening in the world of Amazon today

The AI Tool That Blew My Mind

I don’t usually get blown away with AI tools these days but last week’s guest, Jon Benson, managed to blow me away…

BNSN (pronounced Benson) is an AI copywriter software that is trained exclusively on top-performing marketing campaigns and copywriting experts.

No prompts. No guesswork. Just click and go.

Create entire sales campaigns from scratch.

Or get a quick nurture email series.

The best thing about this software is that it DOES NOT sound like generic ChatGPT AI. It’s built on a framework of copywriting experts and examples.

Check out the demo here 👇

Take copy from your source. This could be a website, blog article, a random pdf…etc

BNSN then breaks down the information into a “Blueprint”. This contains all your brand information like your brand’s avatar, bad habits, hopes, dreams, and more.