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[LWN] 😱 Tattoo Horror Story... Sorry Mom

[LWN] 😱 Tattoo Horror Story... Sorry Mom

Lunch With Norm's Weekly Newsletter - Prime Day Dates and Tattoos

June 17, 2024 • Estimated Read Time: 11 minutes

My Tattoo Horror Story 😱

What you’ll find in this week’s newsletter:

🚨 FREE Prime Day Revenue Lift For Beardos!
😱 My Tattoo Horror Story [True Story]
📸 Happy Father’s Day From the Beard Guy!
🤖 Audit Your ASIN For AMZ COMSMO
✅ Is Prime Day Confirmed?!
🗞️ This Week’s Amazon News & Updates
🎙️ What You Missed Last Week

🚨 Beard Nation! Pick Up Your FREE Affiliate Marketing Forecast Here! 🚨

Pick up your Affiliate Marketing Revenue Lift Calculator for Prime Day —purpose-built to help Amazon Sellers project their potential earnings from running affiliate promotions for Prime Day.

✅ Free Forecast: Get a product category projection of your Prime Day earnings and the surrounding month.
📈 Data-Driven: Uses benchmarks from thousands of successful brands during Prime Day.
🔥 Boost Earnings with Affiliate Marketing: Attract high-quality traffic, pay only for sales, and improve Best Sellers Rank. Benefit from Amazon's 10% Brand Referral Bonus.

🚨 🚨🚨 Beardos! Request your FREE forecast → HERE

😱 Tattoo Horror Story [True Story]

When I was 18 years old, I was in the Canadian Army Reserve, the 7th Toronto Artillery Regiment.

I was a gunner, and after I went through boot camp, my buddy Jamie and I decided that we were going to get a tattoo.

Back in the day, tattoos were not like they are today.

It was definitely NOT a fashion thing.

It was for bikers, sailors, or people in the military.

They were very crude, and used very thick, painful needles.

Anyway, we went to this place called Adventure Tattoo in Toronto.

We were on leave, so we both decided to get one.

We went in and started looking around.

I wanted this really big, detailed eagle on my chest.

This tattoo is along the lines of what I wanted

It was as detailed as it could possibly be back in the 80s, but I was worried at the end of the day what my parents would think.

So I decided to get a much smaller one.

It was less detailed, not as cool, but at least my parents wouldn’t completely freak out, right?

I was worried about what they'd say but the funny thing was, I wasn't even living at home.

But I decided on the small one and got it done.

Jamie got this really beautiful eagle done.

I was very jealous of it.

And made me care for my tattoo even less.

When I went home, I immediately fessed up.

I walked in and saw my mother in the kitchen.

We started talking and I said, "I got something to show you."

She looked at it and said, "Oh, that's nice."

My dad didn't mind it either.

So they didn’t care at all!

In fact, they really liked it.

So, here I am with a tattoo I don’t even like, because I was so obsessed with what others would think.

This taught me an important lesson…

Don’t worry about what other people think. At the end of the day, it’s your life.

You are letting let fear and judgement hold you back.

This fear of criticism is stopping you from pursuing innovative ideas or taking necessary risks as an entrepreneur.

As an entrepreneur, it's crucial to focus on what you believe is right for you and your business.

Enjoy the rest of the newsletter.

— Norm

Do You Have a Tattoo You Regret? 😱

HAPPY FATHERS DAY BEARDOS!!!

My father and I enjoying a cigar in North Carolina

🗞️ AMAZON NEWS & UPDATES 🗞️

What’s happening in the world of Amazon today…

🚨🚨🚨 Prime Day is MOST LIKELY July 16th - 17th… Here’s Why:
- Check out the peculiar gap in dates Mike McClary found in July - Watch Here
- I may have a source from Amazon that has “agreed” with these dates shh 🤫🤫🤫
🚚 More than 15,000 Amazon contract drivers file legal claims asking for compensation for overtime and unpaid wages - Read More
😱 What Really Happens To Your Amazon Returns? - Read More
✅ Amazon Product Pricing Report [Email Required] - Read More
😎 Use Reviews to Improve Product Launches with New Customer Review Insights - Read More

🗞️ AUDIT YOUR ASIN FOR AMZ COSMO 🗞️

Courtesy of Ecomtent

Amazon COSMO is Amazon's new search ranking system.

Rather than the traditional A9 methodology of ranking primarily on keywords, it comprehends user intentions from vast amounts of behaviour data, creating detailed knowledge graphs that reflect how customers think and interact.

By integrating these insights into search and recommendation systems, COSMO helps make e-commerce platforms more intelligent and user-friendly, providing more accurate and personalized search results.

AMZ COSMO Audit is a FREE specialized GPT built designed to review Amazon ASINs for their compliance with the COSMO algorithm.

🚨 Get your free AMZ COSMO Audit → Here

ChatGPT can make mistakes. Always check important info ***

WHERE IN THE WORLD IS THE BEARDED GUY?

Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!

WHAT YOU MISSED LAST WEEK

👇 Highlights from last week’s Lunch With Norm podcast episode👇

Using “Taco Sauce” To Boost Search Rank!?

Watch the full episode here

So What the Heck is "Taco Sauce"?!

ACoSAS or in other words “Taco Sauce” focuses specifically on the costs associated with search sales, filling the gap between ad sales and all sales

This captures the effectiveness of ad spend in generating sales from search results, often referred to as organic sales, though this term can be debated

In other words… By using ACoSAS, the aim is to better understand and optimize the impact of ad spend on search-driven sales within Amazon's search engine, A9.

Main Takeaways:

Title Optimization:
- Continuously split test and optimize product titles. Title relevance plays a significant role in search rankings, and optimizing titles with relevant keywords can improve search visibility and attract more clicks.
Ad Spend Strategy:
- Focus ad spend on high-converting search terms with good margins.
Product Family Optimization:
- Optimize all products within a product family, rather than just focusing on the hero product. This can lead to overall better search performance for the entire product line.
Emphasis on Search Sales:
- Prioritize increasing search sales over ad sales for sustainable growth. Search sales contribute more significantly to long-term ranking improvements than short-term ad sales.
Enhanced Brand Content (EBC):
- Utilizing Enhanced Brand Content or A+ Content can significantly improve conversion rates by providing detailed and visually appealing product information.
Category-Specific Strategies:
- Different product categories may have unique ranking factors. Tailoring optimization efforts based on the specific requirements and competition within each category is essential for success.

DON’T MISS THIS WEEK’S EPISODE!

You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Wednesday!

Guests and topics are subject to change*

Wednesday - How to Use AI for Product Image Optimization

About Jake Zarastian:

Managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands
Joined Jungle Scout in 2021 as their Video Content Creator
Launched his own Amazon brand
Euns a consulting business growing brands sales and profitability

What you’ll learn in this episode:

How AI can help you better market your products by understanding what customers really care about?
Using AI to save hours analyzing thousands of customer reviews at once?
How to turn customer feedback into product images & videos that convert?

Join us us 12 pm ET on Wednesday! If you have a question for Jake, email me and I’ll make sure we ask it on Wednesday 😎

Watch LIVE 👉 Sign up here

The Latest Marketing Misfits Episode

Model attacked by a tiger! Check out the most recent episode of the Marketing Misfits with Norm and Kevin with special guest, Photographer, Mark Daughn!