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[LWN] 🍄 🌴 Acid Trip in Antigua

[LWN] 🍄 🌴 Acid Trip in Antigua

Lunch With Norm's Weekly Newsletter - Keyword Research, Amazon Influencers, and TIkTok Shop

January 22, 2024 • Estimated Read Time: 13 minutes

🍄 🌴 Acid Trip in Antigua

On a hot day in Antigua, my trip turned surreal in a matter of minutes.

What you’ll find in this week’s newsletter:

🍄 [True Story] Acid Trip in Antigua
🌍 Where in the World Is The Beard Guy
🎯 Keyword Research Made Easy
🗞️ Amazon News & Updates
⚡️ Launch on TikTok… In One Day
💪 My Top 10 Books

Missed the TikTok Shop Mastery course sign up last week? Lunch With Norm subscribers get 50% off! Sign up 👉 here

Don’t forget to join the beardiest WhatsApp Group in the Amazon space 🔥

[True Story] 😵‍💫 Acid Trip in Antigua

Connie (my wife) and I found ourselves in Antigua on a scorching hot day.

To escape the relentless heat, we embarked on a catamaran tour that sounded absolutely fantastic.

The plan was to circle most of the island and eventually land on a private beach 🏝️

As we relaxed on the deck, enjoying the picturesque views, something caught our attention…

Three or four water spouts were in the distant horizon 🌪️ 🌪️ 🌪️

Suddenly, the captain gave us a direct order, instructing us to head below deck.

Uh oh.

We felt the temperature drop, and the wind howled for a few minutes.

When we finally emerged, we were met with an astonishing sight…

The catamaran was covered in snow, right in the heart of the Caribbean ❄️

While the snow melted quickly, we couldn't resist the chance for a snowball fight on a tropical day.

Talk about an unexpected twist, right?

But that's not where the story ends...

As this surreal event unfolded, we sailed through tens of thousands of pink and purple jellyfish, stretching as far as the eye could see.

It felt like a scene from a bizarre dream, but we were wide awake, not back in the sixties dropping LSD with the Grateful Dead.

This was a powerful reminder of how swiftly things can change and the importance of always being prepared for the unexpected.

PS we made it to that private beach.

I’ll never forget throwing snowballs in the middle of the Caribbean.

— Norm

WHERE IN THE WORLD IS THE BEARDED GUY?

Can you find Norm in the picture above? Scroll to the bottom of this newsletter to see the answer!

KEYWORD RESEARCH MADE EASY

Tip provided by IG PPC

DID YOU KNOW…

The Product Opportunity Explorer Is an underrated tool for keyword research 🤯

Until recently, we never had a download button to easily get this data…

But now there is NO EXCUSE not to use it 🙅‍♂️

When doing keyword research, I'm a big believer in using 1st party data straight from Amazon.

Here is how I use it for keyword research:

✅ Take an ASIN and paste it into Product Opportunity Explorer. You'll then see all the niches this ASIN appears in.
✅ Click into each niche
✅ From the Products Tab, download all in order to then use in ASIN Targeting campaigns.
✅ From the Search Term Tab, download all search terms to use for Keyword Targeting campaigns. (You can use the top 3 clicked ASINs for for ASIN Targeting campaigns as well)

In the Search Term tab, you can also see how search volume is trending for the past 90 and 180 days so you can set a different strategy for those search terms if you want.

Check to see the conversion rate on each keyword (Search Conversion) which gives you an idea of how strong the buying intent is for each keyword.

Grab a free PPC audit here from IG PPC 🔥

WHAT YOU MISSED LAST WEEK

👇 Highlights from last week’s Lunch With Norm podcast episodes👇

Leveraging Amazon to Sell on TikTok

Watch the full episode here

Main Takeaways:

With TikTok being the talk of the town in the industry right now, we discuss why Amazon sellers are flocking to TikTok
- Connect Amazon or your 3PL warehousing network to TikTok
- Full of opportunity → Think Amazon in 2012
There’s a FULL break down at the bottom of this newsletter on how you can connect your Amazon products to TikTok and launch in one day! 👇👇👇
10% off SKUPREME here 😎

The Profit Maximizer That Amazon Sellers Don’t Know About

Watch the full episode here

Main Takeaways:

Over 80% of Amazon sellers are leaving money on the table
Make sure your products are classified under the correct HTS codes
- Please, please, NEVER, falsify or improperly classify your HTS codes! You will not like the consequences… 💰
Claim your 100% free audit here

How to Optimize Your Listings For Amazon Influencers

Watch the full episode here

Main Takeaways:

Amazon Influencers do not necessarily have large followings…
- Think of Amazon Influencers as special UGC (User generated content) creators who can post shoppable videos and photos to your listing, and livestream to Amazon!
Optimize your listing for Amazon Influencer videos
- It’s simple! Have at least one video in your listing carousel. This allows influencers to then post videos under “related videos”
The higher tier of your item → the more questions consumers usually have
- Make sure you use one or multiple influencers to answer your most frequently asked questions as shoppable videos!

TRIP DOWN MEMORY LANE

Mallorca, Spain 2017📍

In 2017, you could say I made a significant “impact” at the Amazing.com event in Mallorca 💦

It was my first advanced Amazon event, where I befriended Jason Katzenback, a fellow Canadian.

He invited me to speak at ASM 2017, marking my first ever public speaking opportunity.

Many attendees at the event went on to achieve remarkable success as sellers and service providers.

Notable names include: Dima Kubrak, Tomer Rabinovich, Matteo Sorato, Manol Georgiev, Peter Lazea, Michele Venton, Karyn Maridee Thomas and many others.

Let us know what events you’d like to in the future in our WhatsApp group.

THREE UPCOMING PODCASTS

You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Monday, Wednesday, and Friday!

**Guests and topics are subject to change**

Monday - Amazon Sellers Need to Know

Watch LIVE 👉 Sign up here

As I like to call him… the King of Amazon and holds the record for the most appearances on Lunch With Norm
Known for his incredible Billion Dollar Seller Events
Host of the AM/PM Podcasts
Check out Kevin’s incredible Billion Dollar Seller newsletter 👇

	Billion Dollar SellersCutting Through the Clutter for the World's Top Amazon & E-Commerce Sellers

AI Wednesday - The Biggest Changes You’ll See in 2024

Watch LIVE 👉 Sign up here

Co-Founder of Ecomtent (software for AI product listings)
- Use NORM15 for 15% off at checkout
Max spent over six years working at Amazon.
Launched “Amazon Business” (B2B) in the UK, and owning “customer browse and catalogue quality” for the launch of Amazon in Singapore

Friday - Amazon's Prime Video Ad Game-Changer

Watch LIVE 👉 Sign up here

Co-founder of reMKTR
an Amazon DSP management service focused on performance and revenue driving strategies.
Find out when’s the “right” time for DSP or Video Ads

🗞️ AMAZON NEWS & UPDATES 🗞️

Whats happening in the world of Amazon today…

Paying for Alexa?! 😡 “Alexa… this is bullS%@#”
Amazon AI assistant 🤖 consumers will be able to use AI to ask questions about the products
Whats the deal with TEMU - Is it legit or nah…
Tragedy at Amazon Warehouse in Canada after a false fire alarm during a bitter storm...

LAUNCH ON TIKTOK … IN ONE DAY

Provided by SKUPREME

I want to show you how you can launch your Amazon store on TikTok Seller Center (with over 100 SKUs)… all in a single day 😎

This won’t take long… I promise.

Here's a quick rundown:

Integration : First, you’ll have to set up a TikTok Seller Account.
- After this is set up, you can utilize software like SKUPREME to manage and synch your listings across various marketplaces, including Amazon!
  Apply to TikTok Seller Account. Then integrate TikTok to SKUPREME
  - Once you integrate with SKUPREME, you’ll be able to enable automatic publication of all product information to TikTok.
    All product information can then be published automatically to TikTok
After this set up is done, you are ready to start taking orders!
- Each order is received via TikTok and automatically fulfilled by Amazon or the 3PL in your network