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[LWN] 🏎️ The Fast & The Beardiest
Lunch With Norm's Weekly Newsletter - TikTok Shop, Cyber Security, and Productivity
🏎️ The Fast & The Beardiest
I learned a valuable lesson in my 20s while at a BMW dealership… Motivation isn't a one-size-fits-all.
What you’ll find in this week’s newsletter:
🏎️ The Fast & The Beardiest [True Story]
🛍️ Increasing Sales on TikTok Shop
🖥️ Cybersecurity Must Haves
💪 Top 10 Productivity Hacks
☠️ Death to Bland Packaging
Be part of the beardiest WhatsApp Group in the Amazon/eCom space 🔥
[True Story] The Fast & The Beardiest
Back in the day, I used to travel to Toronto, one hour each way.
I needed to pass the time so I started listening to self-improvement and motivational tapes like Tony Robbins.
My business partner Dave would give me a hard time listening to all this “motivation”.
One day, he said, 'You want motivation? Come with me.'
We left the office and walked into a BMW dealership for a test drive in a 7 series.
I remember him revving the engine, saying, 'This is my motivation.' 😎
He wanted that real life, tangible feeling. And for my partner, riding around in the 7 series was the way to do it.
But honestly, it didn’t do anything for me.
I learned this day that there's more than one form of motivation.
You just have to figure out what makes you tick and go for it.
So how do you get motivated?
It’s simple.
Step 1: Ask yourself what motivates you?
Step 2: Do it.
For me it was the motivational tapes and for my partner it was driving in the 7 series BMW.
If you scroll down to the bottom of this newsletter you can check out my to 10 productivity tools!
— Norm
PS if you want to learn more about AI, I highly recommend AI for Ecommerce and Amazon Sellers newsletter by Jo (She’s awesome!)👇
WHERE IN THE WORLD IS THE BEARDED GUY?
Can you find Norm in the picture above? Scroll to the bottom of this newsletter to see the answer!
Did you find me? |
TIKTOK SHOP HACK
Tip provided by TikTok Shop Master 4 FBA Sellers
Are you advertising your products on TikTok Shop? If yes…
Consider opting for live sessions over User-Generated Content (UGC)!
We’ve noticed TikTok Live has shown a significant increase in sales through live sessions 🛍️
Relying solely on TikTok’s promotion tools may be more advantageous for the platform than the content creator.
So what should you do? 🤔
Enhance engagement and boost sales by collaborating with content creators or influencers who host live sessions!
This approach not only provides a more authentic connection with the audience but also tends to yield better results in terms of sales and overall brand visibility 💡
Want to learn more about TikTok Shop?!
Sign up for TikTok Shop Master 4 FBA Sellers
Class is set to launch on Jan 22, 2024
🚨 ENJOY 50% OFF AS A SPECIAL THANK YOU 🚨
WHAT YOU MISSED LAST WEEK
👇 Highlights from last week’s Lunch With Norm podcast episodes👇
8X YOUR GROWTH WITH WARM INTROS AND PROACTIVE REFERRALS
Main Takeaways:
Utilize Your Network as a Resource: Treat your contacts as valuable assets. Offer introductions from your network in exchange for access to others' networks, expanding your business opportunities.
Pro tip: Use Scayul to facilitate networking, and get introduced to potential partners or clients.
📝 Create a List of Top Partners: List your top 10 partners or contacts. Offer to connect them with people in your network and ask them to do the same.
THE FUTURE OF CYBER SECURITY
Main Takeaways:
Over 90% of Security Breaches Occur Due to Phishing: These are emails or messages that look authentic but contain malicious links or requests for sensitive data.
For individual entrepreneurs: use Webroot or Bitdefender
For larger businesses: Sentinel One or Carbon Black
THE ULTIMATE SEO GAME PLAN FOR 2024
Main Takeaways:
Avoid AI Shortcuts in Content Creation: Be cautious of using AI-generated content. Focus on creating authentic and valuable content.
TikTok SEO : Explore other platforms like TikTok for SEO opportunities.
Focus on Page Attributes: Ensure each webpage is optimized by adding:
Future search trends, like voice search
FAQs
Clear summaries & structured data
TRIP DOWN MEMORY LANE
Des Moines, Iowa📍
My buddy Colin Campbell and I flew in the middle of winter to Des Moines, Iowa. We were researching a new brand and even though it was freezing outside, we made the best of it and had a blast freezing our butts off.
Let us know what events you’d like to in the future in our WhatsApp group.
THREE UPCOMING PODCASTS
You can watch all episodes on YouTube or our Facebook page at 12 pm ET on Monday, Wednesday, and Friday!
**Guests and topics are subject to change**
Monday - Leveraging Amazon to Sell on TikTok
Co-Founder & Global Operations of SkuPreme
We’ll also be discussing Multi-Channel and Omni-Channel Sales for One-Man Operations
Wednesday - The Profit Maximizer That Amazon Sellers Don’t Know About
Co-Founder of HONU Worldwide
Afolabi is behind the successful launches of several multimillion-dollar products on Amazon and other retail channels.
Friday - How to Optimize Your Listings For Amazon Influencers
Liz’s platform provides tools and coaching for Amazon Influencers, and helps Amazon Sellers learn about and connect with Amazon Influencers.
Founder of Fluencer Fruit.
🗞️ AMAZON UPDATES & NEWS 🗞️
Whats happening in the world today…
🥊 FedEx is launching a new e-commerce platform as it competes with Amazon
📈 4 Ways Stanley 10x'd Its Revenue in Just Four Years by Rebranding a Failing Product
🤖 Microsoft’s Generative AI Brilliance Reshapes Retail
😮 Microsoft briefly surpassed Apple as the world’s most valuable company
💡 RETAIL CORNER
Provided by Talor Ofer from Retail Empire
THE END OF BLAND PACKAGING
Like millions of other people, I ordered a product from Amazon. It was a unique one, for my daughter.
And I was really excited about this one. Then the product arrived, and I was outside standing and looking at the packaging.
I thought to myself, wow – this could not be worse.
The products inside are indeed very good, very unique, but the packaging!!
OMG, it was blank.
No logo,
No brand name.
Nothing.
Pure plain white.
You might say - ‘So what? It’s just for Amazon, and anyway the consumer already bought it’
Exactly! And now that the consumer (me..) looks at it, enjoys the product but has NO IDEA what brand is behind it.
Next time the consumer looks for a similar product, they will not remember any brand name or logo and probably will end up buying from another brand.
Therefore, this brand owner is not building his loyal customers, or building any brand. He is just producing and selling.
Conclusion: This is not a brand, but just a product.
For sellers, this is the worst thing to do.
It does not matter if the box isn't showing on any shelf, or presented to any buyer.
It is YOUR brand, and you want to build it and get people to know it and remember it.
-Talor Ofer
⚒️ MY TOP 10 PRODUCTIVITY TOOLS ⚒️
Cheat Sheet: A Chrome extension that displays keyboard shortcuts for various applications.
Drop Zone: A tool for enhancing file transfer speeds, particularly useful for Mac users.
Automator: A macOS app for automating repetitive tasks, especially useful for handling images and documents.
RoboForm: A password management tool used for creating and storing complex passwords.
LastPass: Another password manager, used for storing and sharing passwords securely within a team.
Grammarly: A writing assistant tool for checking grammar and spelling in documents and emails.
Brain.fm: An app providing music and sounds designed to aid concentration and productivity.
Vibes (App on iPhone): A free app for focus and relaxation, similar to Brain.fm.
Link to Text Fragment: A Chrome extension for creating direct links to specific text on a webpage.
Transmosis: A cybersecurity service mentioned as providing higher-grade security compared to standard antivirus software.
If you have an app or tool you enjoy, let me know!
🌎 UPCOMING EVENTS
MARK DOWN THESE EVENTS!
Jan 21 - 28 - Miami - Mexico - Starting at $300 + Cruise ticket
Feb 25 - 29 - Cancun - Mexico - Members Only
March 4 - 6 - Las Vegas - Starting at $399
May 18 - 23 - Kauai - Hawaii - Starting at $4997
What Did You Think Of This Week's Issue? 🤔 |
And that’s it, Beardos!
Let me know what you’d like me to feature in the newsletter by replying back to this email.
P.S. Make sure you don’t miss any updates by joining our community here.
See you next Monday!
- Norm
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