😱 My Unwanted Gym Buddy…

This is newsletter is proudly sponsored by Walmart Marketplace:

What you’ll find in this week’s newsletter:

• 😱 My Unwanted Gym Buddy [True Story]

• 🔥 The 1 Sheet Every Amazon Seller Needs [Freebie]

• 🗞️ Latest Amazon News and Updates

• ✅ How to Create Your Very Own GPT [Demo]

• 🚨 My Top 10 Productivity Tools

• 🌍 Upcoming Amazon Events

Want to make shipping better for your customers?  

Walmart Fulfillment Services is here to help. Sellers and customers both love that Walmart Fulfillment Services can provide cost-effective 2-day shipping, even for big and multi-box shipments.  

Sign up to sell on Walmart.com so you can take advantage of everything Walmart Fulfillment Services has to offer.  

*Conditions apply 

😱 Unwanted Gym Buddy [My True Story]

Living in Hawaii, I didn’t have to worry about snakes.

But living down along the shore, there were a whole bunch of creepy crawlers.

There were millipedes, scorpions, and worst of all, centipedes.

The centipedes were either small blue ones or long eight-inch red ones.

Fun Fact: The small blue ones actually had a bit more of a kick when they bit you.

Anyway, one of the things I tried to do every morning in Hawaii was work out.

When I went to the gym, I would work out for approximately one to two hours and then get on with my day.

I hurt my knee a week before, so I was wearing a knee brace when going to the gym.

One day, I decided to catch up on some reading at night.

I could feel something looking at me.

I looked up from my bed, and a long, red centipede was hanging down directly over my face.

I was freaked!!!

I knocked the centipede down onto the floor where it quickly scurried underneath my bed.

I went to look for it underneath my bed to finish the job, but it had disappeared.

I could barely sleep that night.

The next day, I was about to start my day.

My usual routine was throwing my knee brace on in the morning, having a quick breakfast, and then heading to the gym.

When I did it this time, I felt this weird movement on the back of my leg…

Sure enough, the giant centipede from the night before had gotten into the back of my leg brace.

I shook it out as fast as I could.

I didn’t feel anything, which was very bizarre.

The next day, I came out for breakfast, and my friend said, “What the hell is on the back of your leg?!”

I turned around, and there were seven GIANT boils on the back of my leg.

When I looked closer, you could see that they were the seven bite marks from that stupid centipede.

They were more itchy than anything, but it was quite the surprise.

Anyway, it’s something you have to live with here in Hawaii.

It really shows how even taking 2 seconds to check a gym bag or a pair of shoes can change your whole morning.

Those small precautions you take might seem unnecessary 99% of the time, but that 1%… you’ll be thanking yourself.

This reminds me of product inspections, anyone else?

Enjoy the rest of the newsletter.

— Norm

🗞️ AMAZON NEWS & UPDATES 🗞️

WHERE IN THE WORLD IS THE BEARD GUY?

Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!

THE 1 SHEET EVERY AMAZON SELLER NEEDS

The following is a great spreadsheet I found from Jungle Scout to track when your COGS change.

This is essential if you want to accurately track & analyze your per-unit ROI, net margin, and ACoS.

This will track many useful things, such as:

• ✅ Manufacturing Time

• ✅ Shipping Time

• ✅ Total COGS per shipment

• ✅ Per-unit COGS

• ✅ Breakeven ACoS

Video Walkthrough - This is NOT a sponsored post, I just think this is valuable content.

The first section you’ll see is the Order Detail section in blue. They are split up into two sections, the manufacturing and the shipping section.

Next, the Total Cost - This is where you look at your units ordered. Look at the manufacturing costs, any miscellaneous costs you may have, and then your shipping costs, which will give you your total COGS.

Per Unit Cost - This is really dividing your units ordered by all these totals over here. This gives you all important total cost of goods per unit column.

Breakeven ACoS Calculator - When you analyze your net margin or your ROI, things are going to change. That's why you have this breakeven ACOS calculator here.

First In First Out Inventory Valuation - Use this sheet to know when exactly to update our COGS is this sheet right here.

Want the template pick it up → FREE TEMPLATE (Your name and email needed for the template**)

WHAT YOU MISSED LAST WEEK

👇 Highlights from last week’s Lunch With Norm podcast episode👇

Catching the AI Wave - Create Your Own GPTs | Colin Campell | Ep. 614

Watch the full episode here

Create a Custom GPT for Your Niche!

• Identify a specific niche within your industry and develop a custom GPT that caters to that niche. Use it for as customer support, lead generation, or personalized marketing.

5 Steps to Create Your Very Own GPT:

1. Create your Custom GPT

2. Publish to the GPTStore

3. Register a Domain Name

4. Point the Domain Name to GPT

5. Optional - Create a nice Landing Page that will click over to your GPT

DEMO - Colin shows exactly how to create a CustomGPT from start to finish here

 ⚒️ TOP 10 PRODUCTIVITY TOOLS ⚒️

DON’T MISS THIS WEEK’S EPISODE!

You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Wednesday!

Guests and topics are subject to change*

Wednesday - From $10M to $200M - How to Build Systems (So Your Business Runs Without You) | Ryan Deiss

Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today.

He is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.

Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.

In this episode, find out:

1. The Importance of Business Process Maps and Value Engines

2. Prioritizing Customer Acquisition Strategy 

3. Transitioning to a Scalable Operating System 

4. Preventing Burnout and Making Business Enjoyable

Join us us 12 pm ET on Wednesday! 😎

Watch LIVE 👉 Sign up here

MEMORY LANE

Memories of Hawaii - I drove to the bottom of the Valley of the Kings, Waipi'o Valley - Horses walk free. They are all wild, it’s pretty cool to see.

DON’T MISS THIS WEEK’S MARKETING MISFITS!

DEATH BY 1000 SMALL DECISIONS 🔪 

Just because you can analyze every tiny detail, does it mean you should?

The clip below explores how the over-reliance on data can stifle creativity and innovation with brands.

The bigger picture often gets lost in the pursuit of perfection.

Check out what I mean by this story of Google’s Creative Director that quit due to this exact problem… 👇

🚨 Watch the full episode here

  🌎 UPCOMING EVENTS

MARK DOWN THESE EVENTS! 

AMZ United

August 27 - New Jersey - $307

BDSS Market Masters

Sept 12 - Austin - $2997

Amazon Accelerate

Sept 17 - Seattle - Now $499, Regularly $599

Innovate

Oct 29 - New York - Starting from $495

Cross Border Summit

Nov 3 - Chiang Mai - $595

→ FULL CALENDAR ←

And that’s it, Beardos!

Let me know what you’d like me to feature in the newsletter by replying back to this email.

P.S. Make sure you don’t miss any updates by joining our community here.

See you next Monday!

- Norm

Interested in sponsoring the Lunch With Norm Newsletter? Reply back to this email for more details.